Gewa - Global Electric Wholesaler Association

Consequently GEWA is holding a series of conferences to develop this project at international level and subsequently implement at the local, national level. The first meeting in this series was held at the ABB Stotz-Kontakt facilities, located in the beautiful town of Heidelberg, Germany.

Representatives from each GEWA member country and their ABB country counterparts discussed national and European joint ventures, after enjoying a pleasant evening in Heidelberg historical centre with Mr. Adalbert Neumann (Senior VP Distributor Channel Management), Mr. Bernd Wagner (Key Customer Management) and Patxi Recondo (ABB coordination with GEWA) as perfect hosts.

We could share all different local contexts and views, and suggest different marketing ideas to enhance the sales, which will be developed in each country.

Attendees, following the picture from left to right:

Bernd Wagner (Key Customer Management), Reeve Carter (ABB-UK Sales Manager, Low Voltage and Automation Products), Patxi Recondo (ABB-Spain and Portugal Sales Manager), Maurizio Preziosa (ABB-Italy Sales Manager-Wholesalers), Jean-François Gidel (ABB-France, Sales Manager, Residential Market), Andy Gardner (GEWA Board member and AIEW Chief Executive), Giobatta Chiappori (GEWA President and EF90 associate of GewaItalia), Robert Guarc (GEWA Board Member and Dem-Elec associate of Sièle), Adalbert Neumann (ABB Senior VP Distributor Channl Management), Iñigo Arteaga (ABB-Spain Assistant Sales Management), Laia Jover (GEWA coordination), Carels Guiró (GEWA Staff and Manager of Orpissa) and Gianpiero Campus (Board Director of Gewaitalia).

 

Havells-Sylvania was the next partner supplier to host a Sales-Marketing Meeting with GEWA.

Mr. Martin Multhaupt acted as our excellent host and invited all to a marvelous dinner along the river Rhine. GEWA members met with counterpart country managers from Havells-Sylvania and shared experiences and views on how to develop marketing and sales strategies to enhance the business.

The subsequent national meetings are being held in order to establish the appropriate action in each country. We expect to have significant results by the last quarter of this year.

Attendees, following the picture:

Gianpaolo Maurina (SLI Italy, Sales Managing Director), Martin Multhaupt (VP Sales Europe), Andy Dunning (AIEW Managing Director, GEWA member), Robert Guarc (GEWA Board Member, Dem-Elec Associate of Sièle), Esteban Tapias (SLI Iberia General Manager), Jean-Michel Fiquet (SLI France Sales Manager), Carles Guiró (GEWA Staff, Manager of Orpissa), Gordon Sutton (SLI UK Regional Sales Manager-North), Giobatta Chiappori (GEWA President , EF90 associate of GewaItalia), Laia Jover (GEWA coordination), Gianpiero Campus ( Board Director of GewaItalia).

Also in attendance at the sales-marketing conference: Suzanne Cowley (SLI Junior Product Marketing Manager, Compact Fluorescent Lamps), Frank Weiss (SLI Director Marketing Fixtures-Europe) and Joachim Stegemann (SLI VP Marketing Europe).

GEWA is already arranging dates for future European Sales and Marketing Meetings with all our partner suppliers, as those held to date are already bearing fruit.